IMEX America attendees join community effort in Clubhouse construction

There are few things more meaningful than supporting a sick child and bringing smiles to young faces. During the three days of IMEX America, the KLH Group invited attendees to a Clubhouse Build™, creating a special play space for Luna, a local Vegas child with paediatric cancer.

Over 100 IMEX America attendees rolled up their sleeves to help with the building effort, taking place at the new IMEX | EIC People & Planet Village on the show floor.

The completed Clubhouse was unveiled at IMEX America in a ribbon-cutting ceremony. Luna herself was then introduced to her new play space via video call. Her thoughts? “Wow! That’s cool”.

The Clubhouse was delivered to Luna’s kindergarten ensuring that hundreds more children will benefit.

Getting Out The Good Stuff Again!

I look straight past most of it. In the contents of my cabinets and closets, it seems that old revelation has changed since the pandemic. Recently, it's less "This is why we can't have nice things," and more "This is why we don't need nice things." 

Why put out the cute guest towels when there won't be guests? Why drink wine (alone) out of a goblet when it tastes the same from a (dishwasher-safe) tumbler? Why even have pants that don't have elastic around the waist? 

I'm not what you'd call fancy, nor am I necessarily complaining. I like my well-worn linens, recycled stadium cups, and fleece joggers. And I don't plan on purging my space of the things that have been indefinitely shelved. 

I'm just... making an observation. But a few weeks ago, I made another one. 

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We were in the warm, stately Reading Room of the Charleston Library Society with 20 high-level donors (of equally high-level heart and humor) from New York. It was the signature event of the group's three-day excursion to the Holy City, which had been gilded by a stay at Hotel Bennett, a private shopping experience at Hampden Clothing, legendary local cuisine, historical tours, and a golf tournament and private concert with Needtobreathe at the Daniel Island Club. It was a robust encounter with Charleston, sparing none of the senses. 

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And you just don't punctuate that with a half-hearted final dinner. Particularly when it's also the culmination of the trip's philanthropic component. This group had gathered not only to refresh with some southern hospitality, but moreover to begin engagement with the critical aims of OneWorld Health. Having managed East African mission trips for this organization, I'm intimately familiar with its mission - to provide quality, affordable healthcare to people in need - and its conviction that "where you are born should not determine whether or not you have access to basic human needs." And I was honored to facilitate the connection between these generous New Yorkers and OneWorld Health, knowing how each will forever change the other. 

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I also sensed this was the moment to pull out all the stops. Custom designing the swankiest of events is where KLH Group knocks it out of the park, and flexing those muscles again was sure to feel sweet. Honoring the spirit of the space, we partnered with top local outfits to elevate every detail. A florist to transform the life of the space with greenery that seemed to bloom right from the center of the sprawling table. A lighting company to place the perfect arrangement of flickering candles - and cast bewitching shadows on the dignified, dark decor. A local caterer to showcase the most coveted ingredients - and skilled hands - in the Lowcountry. Music to transform the vibe, keepsake-worthy menus and quote cards, luxury transportation... every detail underscoring that, after a long year of scaling down, we indeed still have it in us to zhuzh it up.  

As our elegant guests shared unrestrained laughter and hatched big-hearted plans, I looked around that stunning room and thought, "This is why we must do nice things." Even better? Doing nice things while doing really nice things. No elaborate justification or explicit permission needed. Shout it from the rooftop. Make that the posh rooftop bar. In pants that button. 

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Bright spots amid dark days: A confession

Can I tell you a secret?

I didn't hate 2020.

I'm just not sure if I'm allowed to say that out loud. It seems wildly unpopular and weirdly insensitive to have liked - or even loved - the past twelve months of life. I mean, is it "okay" to have reflective affection for a year to which the world seemed to have bid a collective good riddance (for good reason)? I don't know if it is. But I do know that I do. And that I can tell you exactly why.

There is no denying that the shadow cast by the pandemic, political and racial unrest, and economic crisis looms large over any look-back on 2020. In profound, frequent, and sustained ways, we felt sick and shattered. But to let the buds and blooms that broke through in those 12 months wither beneath that darkness would be tragic. They deserve illumination.

At the start of the year, amazing corporate champions of children joined us to beautify spaces of learning and healing. When coronavirus ground daily life to a halt, we were able to provide life-sustaining outreach - from groceries to tutoring - to our most vulnerable families. As it became clear that in-person events would be months away, we engaged literary and "royal" dignitaries to inspire and delight our young warriors with virtual surprises. We powered up the comprehensive strategy of Mkakati, the newest branch of our business. And, when we could do so safely, we resumed our hallmark impact initiative: the clubhouse build.

In fact, we closed 2020 with one of our most moving and memorable builds yet. Our little friend, Izzy Bondell, has been in an intense battle with a stage 4 Wilms tumor diagnosed last summer. Since then, this five year-old has endured chemotherapy, radiation, surgery, and the fearsome complications of infection. Through it all, Izzy has shown the strength of a giant - but she is still just a kid. And she needed the freedom to resume acting like one.

On December 8, the "elves" of Salon Alexandria in Mount Pleasant showed up in traditional workshop wear to construct a special space for Izzy. This was the salon's holiday party, so it was only appropriate that the hard work was hugged by festive music, snacks, and hot chocolate. A couple KLH and Alexandria kids were on hand to help deck Izzy's new halls and, of course, SANTA stopped by to make sure the handcraft and merrymaking were up to snuff (they were).

Each clubhouse - and the play that happens within it - signals an intense light of good where we may have forgotten good was still growing. It reveals what I couldn't (and we shouldn't) keep a secret: joy is a counterbalance to, not a casualty of, pain. And where we find it, we should accept it, be thankful for it, and acknowledge it.

Yes, even in that year.



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In The News…

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Charleston Business Magazine

“Caldwell founded KLH Group, an event production firm specializing in social impact within the luxury event market, in 2015. To date, KLH Group and its clients have impacted more than 250,000 kids’ lives and a global impact of more than 230,000 meals for children in developing countries. The company’s profits have grown by 200 percent over the past five years, but her nominator, Victoria Hill of KLH Group, says even those impressive numbers don’t do Caldwell justice. She calls Caldwell a trailblazer, and says she consistently supports her employees as well as entrepreneurs looking for advice.

After eight years working on luxury events at five-star properties, Caldwell went on a mission trip that changed the trajectory of her career. After returning from Uganda ,she still loved event production and destination management services, but felt conflicted about the opulence of the industry. Marrying her passions for sustainable community service and event production resulted in the creation of KLH Group. Projects include building clubhouses for pediatric cancer patients, designing dog houses for veteran service dogs, filling meals for disaster relief and developing mentorship programs for underserved children.

In addition to running a company, she is a thought leader on implementing corporate social responsibility with clients, and is a published author and speaker. She co-produces an annual event with NEEDTOBREATHE benefitting One World Health, raising more than $250,000 per year for sustainable clinics in developing countries, and she worked with many Fortune 500 companies, including Wells Fargo and Newell Brands,, as well as organizations such as the Bill & Melinda Gates Foundation.

What is your favorite book that you would recommend reading?

Besides the Bible, I’d suggest Dave Ramsey’s “EntreLeadership” and Napoleon Hill’s “Think and Grow Rich.”

Who was your most influential mentor?

Thankfully, I have had a handful of people I’ve looked up to throughout my life. At Johnson & Wales University, my travel and tourism professor Christopher Desessa guided me into the hospitality industry. Post-college, I had an opportunity to work on a program for the Bill & Melinda Gates Foundation. My contact with the foundation was instrumental in my growth during that time. My good friend and mentor, Sharon Martin, played an integral part of my confidence building. And present day, the women in my mastermind group help shape my daily path with their wisdom- especially my great friend Hilary Johnson, founder & CEO of Hatch Tribe.

What advice would you give a young woman who is interested in starting a career in your field?

1) Look for a company whose values you share. The event industry can be pretty robust, with a lot of different personalities. Get your feet wet with different styles of companies, but ultimately be on the lookout for an owner or mentor who shares your values and passions.

2) Be Persistent. If someone does not respond to your request for coffee or return your phone call for an interview - be persistent. Think outside the box. Where does he/she get coffee? Resourcefulness is the best quality someone can have in this industry.

3) Be ready to wear A LOT of hats. No day is EVER the same in the event industry, so you must be willing to be everything to everyone on “game day” to get the job done.

4) Fail Fast. Keep trying new things, but if you’re going to fail, make it quick and get back on the horse. This industry is all about innovation and shiny objects, do don’t be scared to get out and try.”

Global Leadership Team Pairs with Lowes Home Improvement and KLH Group

As a company of leading brands and great people, we realize that being innovative and successful in the global market requires collaboration externally as well as internally.
— Newell Brands
We had the huge privilege of working with Hope and her team on and event we were organizing for a large FMCG organization. I have organized many ‘team builds’ as part of events we have done with global leadership teams, but this was something very special! Team activities are often great fun, but have little lasting impact. This is not the case with Doors To Dream. The participants were truly moved and felt the importance of the work they were doing for the children from the moment Hope started to speak to them. Not only that but they realized that work with purpose can transcend many obstacles and they used that thought for the rest of the event and way past it. Working with Hope and her team was also a dream, she is super professional and very courageous. We were inspired, our client was inspired and we will work with Doors to Dream as many times as we can! You should too
— Chris Pote, MDC Event Group
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Partnering with Lowes Home Improvement and KLHGroup, Newell Brands was able to offer their employees an afternoon of memories to last a lifetime. Accepting the “clubhouse challenge”, a corporate social responsibility experience, Newell elevated their vision of building a strong foundation from the philosophical to the literal. The Newell Brand employees arrived to their “worksite” at Mingo Point, Kiawah Island, to find pallets of materials and smiling faces of 20+ deserving children eager to watch the creation of their very own clubhouse. The magic happens in the making of these houses into homes. In teams of 10-12, Newell’s incredible employees collaborated with the children to build a “mini-house” fashioned after classic Charleston single family architecture. The smiles and confidence on the children’s faces, the shouts of glee, and giggles of excitement enhance the musical score of live music, hammering, and drilling, while participants work together with growing inspiration to work hard without complaint or any personal gain. With heads held high, standing tall, these children look to a future that includes a new open door, one that cancer doesn’t close, offering them a customized space to imagine and play without abandon, providing lasting memories for their siblings and parents alike.

Stretching Our Services with One Small Word

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Sometimes strategy comes together in a corner conference room of a high-rise office building, a consortium of top minds lining the perimeter of a sprawling mahogany table. The process could take hours or even days, fueled by continental breakfasts and boxed lunches, and guided by an agenda with a dozen PowerPoint decks.

And sometimes strategy is less grandiose. Sometimes it lacks the luxury of forethought, process, debate, and catering. Sometimes it happens just about the same time the need for it becomes apparent.

In a small village in Uganda, preparedness for a missionary health clinic is more scramble, less strategy. It’s not that African villagers can’t plan or consider; they simply need to conserve more of their resources for simply doing. Only when they are faced with an imposed go-time is it truly time to go – the movement is messy and often inefficient, but still inspirational to watch it assemble. It is a strategy in its own right, with its own Swahili name: Mkakati.

Pronounced kah-kahtee, it is a phenomenon we witness every time we are in Africa with One World Health. The villages we visit operate in a near constant state of need. Basic need. When most moments of most days are dedicated to the barest life-sustaining aims, there is little time or tolerance for forward-thinking. And yet, when a community has the opportunity for a One World Health clinic, it mobilizes with order and intention. Every villager knows that in order for their families to receive treatment, the village must first meet clear criteria: a pastor-in-charge, translators, accessible water, latrines, partitioned triage areas, a straight line of benches to serve as a queue. Individual members of this community might live in daily chaos, but they understand that getting medical care to 400 of their own in one day requires more orderly effort. A strategy. Mkakati.

Seeing it come together, time after time, has been so inspiring. It’s something I’ve been thinking about a lot lately.

With Mkakati, those villagers achieve what ordinarily seems out of reach. They apply that strategy because they know what can result, and how much is at stake. It is worth the effort, the time, the resources. It changes lives, not just moments in those lives.

With a stubborn hunch that this notion could apply to what we do at KLH Group, we’ve begun to construct the fourth pillar of our business. Our destination management, event production, and social impact services are strong, and overlap beautifully as needed and where possible. Our newest arm – named, of course, Mkakati – will offer our clients a more comprehensive, long-term philanthropic strategy, from local humanitarianism to global citizenship.

How will Mkakati differ from what we are already doing? What will it look like in practice? How will it further the missions of our new and existing clients? Let’s use as an example an industry leader that has partnered with us to put on a social impact event that blends corporate fellowship with meaningful philanthropy. Company executives spend a day constructing backyard clubhouses for a dozen pediatric cancer patients while the children and their families enjoy some luxury and recreation at the adjacent Lowcountry resort. Atday’s end, the kids get the “keys” to their own sacred spaces, the parents have been gifted a rare day of reprieve, and more than 100 members of the organization’s leadership have experienced the joy of giving back.

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This is a wonderful scenario. And for us, it never gets old. We delight in (and, okay, sometimes choke up over) the generosity of our corporate partners. We believe in the power of people, and would never have the hubris to think that we’ve tapped into something revolutionary.

It’s just that, now, we believe we can offer something more evolutionary.

What if we brought those same 12 families back to our next event with that company? Or if we asked those 12 families to nominate 12 more kids for that company to support at its next event? How about if we were to thread a commonality through the next eight events already on the books for 2021, so that by year’s end, that partner company is able to deliver metrics demonstrating a different kind of impact born from a different kind of strategy? A strategy that is farther-reaching and innovative, mission-aligned and impactful, accelerating and evolutionary?

Freshly galvanized by the clubhouse build, our client asks, “What’s next?” Engaging our Mkakati program, we set aside two days for a deep dive with the company’s events team and decision leaders. We assess the organization’s aim to serve, their target beneficiary, their desired messaging, the scope and style of events they’d like to design, and the ultimate goals of each. Armed with a holistic view of their events over the next year, we then spend the next eight weeks completing a needs analysis of the beneficiaries, designing a practicable storyline, and curating projects exclusively for this client.

Where the social impact event is an important pause on a company’s everyday operations, Mkakati is a pathway that runs in tandem with its operational goals. It does not merely check a CSR box on the corporate calendar or mark the achievement of an annual giving campaign. Partnering with KLH Group over the course of a year, or even a decade, our corporate partners maximize the value of event spending, increase philanthropic impact, grow employee engagement, and make every single event more memorable.

Just as in Africa, Mkakati is neither particularly easy nor fundamentally required. But when it is employed, it is a source of pride and life-change. That Swahili notion of strategy is always – not sometimes – truly remarkable.

An Eggman, A Queen, and COVID-19

We’re all showing cracks these days.

The semi-permanent indentation from a brow furrowed by worry. The fissures at the fingertips, cuticles parched by constant handwashing.

We feel those fractures. And some days, we feel downright broken.

The latest blow delivered by the Coronavirus pandemic really knocked us down - more for what it did to a dozen amazing kids than to us. We had scheduled a huge clubhouse build for May 6 at Palmetto Bluff, and at the end of that day these dwellings would have been move-in ready for 12 young cancer patients. But safety concerns in the age of coronavirus forced us to postpone this event. It broke our hearts to tell these kids they'd have to wait - too much of their lives has already been put on hold.

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So we called in empathic reinforcement from someone who knows a thing or two about being cracked and broken: Humpty Dumpty.

And then we hailed some fairytale royalty for, you know, a bit of star-studded, sparkle effect.

On the day originally earmarked for clubhouse construction, the 12 kids will participate in a live read-aloud (over Zoom, of course) with Queen Elsa of Erendelle. In advance of the storybook session, each child will receive a copy of Caldecott Medalist Dan Santat's "After the Fall," a cleverly-crafted and brilliantly-illustrated tale of Humpty Dumpty's life following his infamous incident. As the children follow along, Queen Elsa will share with her audience how the book's brave protagonist faces his newfound fear of heights and discovers that "life begins when you get back up." Following the reading, each child will get a one-on-one call with Elsa.

We simply couldn't let May 6 come and go without some replacement fanfare. The kids (as well as our KLH Group team and partners) had watched this date on the calendar with grand anticipation. It is our hope that the intermediate storybook event restores a little hope, speaks to inner heroes, and applies a loving bandage to a crack on the heart.

That batch of clubhouse kids will still get their sweet sanctuaries, as soon as we are able to get the build event rescheduled. When they do, they'll be over the moon... and maybe Elsa can return to tell us about the cow's experience with that (hey, diddle diddle).

AMID A CRISIS, SEEING - AND BEING - OURSELVES AT OUR BEST

I'm not a fan of "everything happens for a reason." It's a statement that can make the afflicted feel deprived of their right to feel worried or wounded.

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But I will say that the worst of times often offers us the opportunity to reclaim the best of ourselves.

It's like a kind of reset.

As we try to balance the advice to not panic with directives to maintain three-foot boundaries with other humans; work, educate, and worship from home; and, apparently, observe frugality with bath tissue, we certainly feel conflicted. To be charged with guidelines that seem so unnatural - and unsettling - teases us with the very fear we are being advised to deny.

Images and anecdotes on the news, though generally well-intended, sound a most shrill alarm. They churn the pit of dread in our bellies (or light our hair on fire), and those feelings are normal. Because these are not normal times.

But they are just the kind of to-the-brink times that kick us out of complacency and, honestly, make us really see one another again (ironically, when we are supposed to be seeing less and less of one another!).

We've already witnessed wonderful bits of this happening: educational outfits offering web-based resources and classes free of charge, local restaurants and stores integrating delivery or curbside pick-up, neighbors stocking food banks and blessing boxes, children making cards for senior living residents no longer permitted visitors. These may seem like small gestures, but they make a tangible, positive impact on individuals. Collectively, these efforts are life-changing and, perhaps more importantly, purpose-affirming.

To this end, KLH Group is responding to the pandemic pandemonium with LOVE and support.

With intention and action, we are thinking of others – mainly our clubhouse families – in these hours. Many are separated, with one parent staying at a child's hospital bedside while the other attends to children at home. Moreover, some parents are essential workers and must leave their kids home in their commitment to serve the public. 

So we are reclaiming some of the control we've lost to the coronavirus, and harnessing our need to react not by hunkering and hoarding, but by assessing and addressing. Here are just a few ways our team will deploy to our clubhouse community:

  • Grocery delivery, either through instacart membership or personal drop-offs.

  • Donations of gift cards to local restaurants for carry-out.

  • Engaging more comprehensive strategies - from home service needs to educational resources and tutoring - where the gaps are greatest

  • For one or two of our hardest-hit clubhouse families, a monetary donation matched by partnering companies.

Of course, we are a extending a robust invitation to those in our network to join us in seeing this crisis through a different lens. We welcome existing and new partner companies to experience what giving at a uniquely uncertain, incalculable time does for their organizations, for their teams, and for the world.

It's our moment to reset. At KLH Group, we’ve truly never felt more conviction. Now is the time.



Want to jump in and help?

Support those who are immunocompromised during the coronavirus.

The KLH Group is actively delivering much needed supplies and monetary gifts to families in the Charleston area affected by the virus.

Venmo Hope below. 100% of donations will go directly to families through support of local restaurant gift cards or grocery deliveries.

Creating a Gathering Wall

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Okay, we admit: a wall is not exactly a universally-accepted icon of connectedness. In fact, it generally evokes quite the opposite. But we also concede that this wasn't the first time our crew at KLH Group saw something concrete through a softer - and more colorful - lens.

The wall was in New Castle, Pennsylvania. It was 50 feet long, one story high. It was unsightly, though not to the point of drawing ire or angst - it simply wasn't noteworthy enough to do either. Honestly, it was just like hundreds of others in any midsize city: strictly functional and starkly unfriendly.

For some serendipitous reason, a team member from Holistic Industries - one of our amazing partner companies - took notice of this sad wall. And once its bleakness was brought to our doorstep, it was just a matter of finding the right path to this edifice's potential. We knew we could achieve it with the engagement of Holistic and the support of the community.

Then serendipity struck again.

We were able to commission an incredibly gifted muralist, Douglas Panzone, to make the wall into his canvas. Douglas is a renowned artist, particularly in the film industry, and has worked on several projects for HBO, including the Charleston-based "Righteous Gemstones." And with our challenge, in short order, he had brilliantly blueprinted 50 feet of graphic street art.

Under a sunlit sky on a crisp midwestern fall day, we gathered with dozens of associates from Holistic Industries to bring the design to life. With a palette of colors nodding to the company's logo, we worked with rollers and brushes to honor and execute the kaleidoscope. The result was nothing short of stunning.

To dedicate the wall, a plaque was installed near the door that enters a popular event space. Both the current mayor and a former mayor of New Castle, as well as a handful of other supportive statesmen, were present for the brief ceremony. And then - to honor the real beneficiaries of the mural - music, beverages, snacks, and bounce castles were unfurled for an outdoor community shindig.

It may seem simple, painting a wall. It may even seem odd, this endeavor. But its transformation has brought visitors into the city - it is a true destination. More importantly, however, it has gifted to locals a greater sense of pride, appreciation and, yes, connectedness.

Days to (Half) Decades: A Glance in the Rearview

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As the dazzling ball dropped and lit up 2020, humans worldwide reflected on the past decade. At KLH, we kind of went halvsies.

It's not that ten years is too much for us to consider. And we're so thankful that '10 through '14 brought us such gems as Bruno Mars, Downton Abbey and, closer to home, Roti Rolls. But it's that second half of the decade that we're staring back on, hands on hips, mouths agape. How is it that KLH Group turned five years old this very week?


 

It seems impossible. They say time flies when you're having fun, but it must move at warp speed when you're doing good. And when we consider what we've achieved since our humble but ambitious beginnings, it brings five calendar turns into clearer focus.

Above all, perhaps, is one figure: 230,000. That's the number of kids we've positively impacted in the past half-decade. For some, it was a fresh supply of beloved toys to play with during inpatient cancer care. For others, it was the welcomed daily sight of a colorful mural along the corridor of a hospital. And for others, it was the dream of a safe space to play come to bear in the delivery of a charming handcrafted clubhouse. Partnering with our clients to give sick and underserved youth in our community the tangible gifts and intangible experiences so easily taken for granted has been the recurring zenith of our work.


 
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Zooming in on more recent wins, we consider the addition of Victoria Hill to our team among the most wonderful. As our new Events Manager, Victoria brings experience from both the non- and for-profit sectors, with a spirit of professionalism, undeniable branding-savvy, and compassionate tenacity baked into everything she touches.

 
 

And as much as we can hardly wrap our heads around our fifth birthday, we are gobsmacked by, and giddy about, the volume of press our operation has received in just the past 12 months. Who knew there was so much stirring content to share about our history, mission, and accomplishments? (Well, we did, but we're not without a smidge of bias.) In case you missed it, here's where we popped up in national print:

CONVENE MAGAZINE FEATURE

Convene Magazine, the leading publication in the business events industry, featured KLH Group in an article in its November 2019 issue. “Conference Attendees Mentor Budding Entrepreneurs” captured our unique ability to put our multinational CSR clients in close proximity to their benefactors - in this case, at-risk youth with entrepreneurial aspirations.

Mount Pleasant Magazine Feature

In its September/October 2019 issue, Mount Pleasant Magazine ran an article titled, “Clubhouses for Children with Cancer: Building a Place to Dream, Imagine, and Play,” introducing the aim of our clubhouse builds to our home community and chronicling two local events that yielded sweet safe havens for two incredibly brave young cancer fighters.

Exhibitor Magazine Feature

Exhibitor Magazine, which follows best practices in trade shows and events, shared a June 2019 article, "KLH Group Adds Social Impact to Luxury Corporate Events." The story takes a look back at our origins, and how they shaped our mission of not just matching the CSR goals of large organizations with existing templates, but thoughtfully designing authentically impactful events tailored to the company culture, employee spirit, and global aim of the client.

Meetings & Events Magazine Feature

Meetings + Events Magazine headlined an April 2019 article “ALHI Unites Industry with Fourth Annual ‘Leaders Meeting Leaders’ Program.” This story highlighted our experience treating a global organization steeped in luxury travel to some true Southern splendor, then sharing an afternoon with them for an outdoor clubhouse build helping underserved children craft their own deluxe digs.

The Ruby Hour Feature

And amid all the print bliss, we ended the year with some audio delight, engaging in a wise and witty podcast with local marketing outlet Ruby Riot Creatives. Hope's December conversation on The Ruby Hour ran the gamut of attracting top talent and operating fearlessly to setting boundaries with clients and, yes, fertility. "Bringing Your Soul Values Back Into the Workplace" is worth a listen - the first time, to inform and inspire; then again, just to put you in a better mood.


Every day is precious. And every New Year is exciting. But we're going to celebrate this special marker - now that we've fully comprehended it - with a few more "high fives." Then we're going to get back to doing more of what makes us so happy to be 1,825 days into a gig so great.

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