Okay, we admit: a wall is not exactly a universally-accepted icon of connectedness. In fact, it generally evokes quite the opposite. But we also concede that this wasn't the first time our crew at KLH Group saw something concrete through a softer - and more colorful - lens.

The wall was in New Castle, Pennsylvania. It was 50 feet long, one story high. It was unsightly, though not to the point of drawing ire or angst - it simply wasn't noteworthy enough to do either. Honestly, it was just like hundreds of others in any midsize city: strictly functional and starkly unfriendly.

For some serendipitous reason, a team member from Holistic Industries - one of our amazing partner companies - took notice of this sad wall. And once its bleakness was brought to our doorstep, it was just a matter of finding the right path to this edifice's potential. We knew we could achieve it with the engagement of Holistic and the support of the community.

Then serendipity struck again.

We were able to commission an incredibly gifted muralist, Douglas Panzone, to make the wall into his canvas. Douglas is a renowned artist, particularly in the film industry, and has worked on several projects for HBO, including the Charleston-based "Righteous Gemstones." And with our challenge, in short order, he had brilliantly blueprinted 50 feet of graphic street art.

Under a sunlit sky on a crisp midwestern fall day, we gathered with dozens of associates from Holistic Industries to bring the design to life. With a palette of colors nodding to the company's logo, we worked with rollers and brushes to honor and execute the kaleidoscope. The result was nothing short of stunning.

To dedicate the wall, a plaque was installed near the door that enters a popular event space. Both the current mayor and a former mayor of New Castle, as well as a handful of other supportive statesmen, were present for the brief ceremony. And then - to honor the real beneficiaries of the mural - music, beverages, snacks, and bounce castles were unfurled for an outdoor community shindig.

It may seem simple, painting a wall. It may even seem odd, this endeavor. But its transformation has brought visitors into the city - it is a true destination. More importantly, however, it has gifted to locals a greater sense of pride, appreciation and, yes, connectedness.